Ever wonder where all this great tile comes from? Well besides sales visits from our vendors there is a show held annually that highlights all the new tile lines from many of the top suppliers in the industry. Coverings 2012 is just around the corner and this years show will be held in Orlando FL at the Orange County Convention Center from April 17-20, 2012.
When I think of Coverings I think of a tile fashion show. A masterful event where suppliers from all around the world gather together under one roof to showcase some of the industries latest and greatest. You will find it all at Coverings from, tile to natural stone to setting materials and tools. For Universal Ceramic Tile the show gives us a great opportunity to meet with our suppliers. The main focus of the trip is to find new lines that will fit our already great product selection. Universal Ceramic Tile is committed to bringing in lines that are unique and different but also are sell-able. Being both a retailer and distributor it is important to bring in lines that can sell in various markets. Much of the homework is already done by the manufacturers so then it is up to us to take these new lines and bring them to the market. Of course trends dictate market demands and every market is slightly different so it is important to bring in lines that cater to a range of customer types. Trend setting is also important to us and on occasion we will bring in a line that is very different than the norm. Two of our biggest suppliers Ceramica Gazzini and Unicom Starker will have booths at the show and will be highlighting their new products. Of course life cannot be all about business so while we work hard during the day the night brings on some time for fun! To show thanks and gratitude many of our suppliers hold dinners for their customers at various restaurants or venues in the Orlando area. It gives us a chance to relax and break with people we consider not only business associates but friends. Relationship building is very important to us and we strive to work with suppliers that share the same attitude.
This year myself, Enzo, and Tony Jr. will be attending the show. For those of you who do not know, the three of us are brothers. This means the Faienza Brothers will be in full force at Coverings this year! So our competition better watch out! Our hopes are to have a successful show on the business side but to also take a day to enjoy a little R&R. Orlando is a big tourist attraction so I’m sure we will find some fun stuff to do.
For more information on Coverings you can visit their website at www.coverings.com As always you can find Universal Ceramic Tile at www.universaltile.biz
